communications
& design

  • Email: sam@cloutcomms.sg
  • Tel: +65 9108 0864 / 6300 7634
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    The Importance Of Starting With The 'why'

    Posted by: on Oct 31, 2014 12:33:31 AM

    Good communicators know the importance of “starting with the why.” Whether you’re telling customers about a price increase, employees about changes in company policy, or encouraging people to get a flu shot, leading with the "why" helps everyone understand the purpose of your message right up front.

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    5 Steps To Pr Mastery

    Posted by: on Oct 31, 2014 12:32:31 AM

    When done right, public relations builds relationships, strengthens brands, and brings people together.

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    5 Signs Your Pr Campaign Is Running Out Of Gas

    Posted by: on Oct 31, 2014 12:31:31 AM

    When campaigns start, things are often great. Customers respond and new fans accumulate at an almost alarming rate.

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    10 Misconceptions About Pr

    Posted by: on Oct 31, 2014 12:31:31 AM

    Everyone has an idea of what public relations is all about, whether from TV and movies or just assumptions based on seeing a PR guy on a televised press conference “spin” a story.

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    Why Do Reporters Hate Pr Pros So Much?

    Posted by: on Oct 31, 2014 12:30:31 AM

    As a PR professional, I make it a point to follow the Twitter accounts of the reporters I reach out to and whose work I enjoy reading.

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    Are You Burying The Lede?

    Posted by: on Oct 31, 2014 12:29:31 AM

    When I was in journalism school we called the failure to mention the most important, interesting, or attention-grabbing elements of a story in the first paragraph of a story “burying the lede.”

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Showing 1 to 6 of 47 post(s)