communications
& design

  • Email: sam@cloutcomms.sg
  • Tel: +65 9108 0864 / 6300 7634
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    Lessons From A One-line Press Release

    Posted by: on Oct 30, 2014 11:49:30 PM

    A few months back, the popular rock band Stone Temple Pilots made a major splash in the news when it announced it was firing lead singer Scott Weiland. The group announced the shocking news in a one-sentence press release that read:

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    Here We Go Again: 5 Reasons Hiring A Good Pr Firm Is Smart Business

    Posted by: on Oct 30, 2014 11:47:30 PM

    feel like I have this same argument at least twice a year when a disgruntled entrepreneur lambastes PR agencies. And I am invariably bemused when I dig deeper only to find the complainer has poured a bunch of negative experiences into a collective bucket and thrown the PR industry baby out with his or her personal bathwater.

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    6 Types Of Questions The Media Always Asks

    Posted by: on Oct 30, 2014 11:44:30 PM

    During my first reporting shift at CNN in 1999, I was invited into a “question” meeting with Wolf Blitzer and his executive producer.

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    8 Ways To Get The Most From Your Pr Firm

    Posted by: on Oct 30, 2014 11:43:30 PM

    Recently, I discovered a great Quora post: “As a startup, how do you get the most out of the first PR agency that you hire?”

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    9 Phrases Pr Firms Hate To Hear

    Posted by: on Oct 30, 2014 11:39:30 PM

    Clients and prospective clients are the lifeblood of any agency. We love them! But they do say odd, confusing, and even exasperating things at times.

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    Delta Hopes To Avoid Pr Firestorm Over Damaged Guitar

    Posted by: on Oct 30, 2014 11:37:30 PM

    It’s not uncommon for an airline to ask a passenger to check a bag he or she was planning to carry on when a flight is full. But when that bag is a guitar case containing a 1965 Gibson ES-335 worth upward of $10,000 and the guitar ends up getting severely damaged, that’s a problem.

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Showing 25 to 30 of 47 post(s)