As a direct descendant and the grandson of Salvatore Ferragamo, James Ferragamo is also the International Director for Leather Products of the Italian fashion powerhouse. He paid a visit to Singapore on his first Asian tour in late 2010. A small party was organized in the flagship store and the Ferragamo Merlion silk tie was launched to mark the occasion. One-to-one media interviews were featured on Channel News Asia, Lifestyle Televison or LiTV on Mio, CTV of Taiwan, Business Times and several select luxury and lifestyle titles.