In its 4th annual installment, Voilah! French Festival Singapore 2011 was held in the last quarter of the year. Organised by the French Embassy and sponsored by leading companies in Singapore, there was an expanded showcase of almost 30 events of French culture in eight diverse areas including ART, CINEMA, DANCE, MUSIC, LITERATURE, GASTRONOMY, SPORTS and FASHION. Considerable media coverage was achieved amounting to over S$6 million across the various platforms of broadcast, print and online media.